SEO Case Studies — Ecommerce, Local, B2B & Social Results

01/04

+200%Organic sessions in 8 months

EcommerceMulti-category ecommerce store

Problem

Thousands of near-identical category pages were competing with each other. Google couldn't tell which page mattered, so it ranked none of them well.

Work

Consolidated 400+ overlapping category and filter pages
Rebuilt internal linking around commercial intent
Fixed crawl budget waste from faceted navigation
Rewrote templates so every page earned its own reason to exist

+200%Organic sessions

+143%Non-brand clicks

3.1xPages ranking top 10

Rankings moved in month two, but revenue only followed once we fixed the checkout — SEO wasn't the whole problem.

02/04

Top 3Local pack for 14 core terms

Legal servicesUS-based law firm

Problem

The firm ranked nowhere in local search despite strong reviews. Their location pages were thin duplicates and their profile data conflicted across directories.

Work

Rebuilt location pages with genuine local relevance
Cleaned up citation and NAP inconsistencies
Structured practice-area content around real client questions
Set up tracking that separated calls from form fills

Top 3Local pack placements

+118%Qualified enquiries

14Core terms ranking

Legal search is brutally competitive. This took nine months, not the ninety days everyone promises.

03/04

5M+Search impressions in 12 months

B2BB2B services brand

Problem

The brand published constantly and grew nothing. Every article chased a keyword with no connection to the next, so nothing compounded.

Work

Mapped content to a topic model instead of a keyword list
Pruned and merged underperforming posts
Built hub pages that captured the demand the posts created
Optimised for AI answer inclusion alongside classic rankings
Lined social up with the topic model so search and social weren't two different brands

5M+Search impressions

+86%Average position gain

4xAssisted conversions

Impressions are a vanity metric on their own. They mattered here because the hub pages turned them into pipeline.

04/04

4.2xSocial-led enquiries in 6 months

ConsumerDirect-to-consumer brand

Problem

They posted every day and couldn't say what any of it was for. Pretty grid, no point of view, and the bio linked to a homepage that didn't convert.

Work

Gave each channel a job instead of posting the same caption everywhere
Built a content system around offers and questions, not a dump of product shots
Rewrote profiles and landing paths so a save or a DM had somewhere to go
Lined paid social up with the organic point of view instead of a separate campaign language

4.2xSocial-led enquiries

2.8xProfile visits to site

−31%Cost per enquiry on paid social

The posting cadence didn't change much. The work was deciding what the accounts were actually for.

The work, with the caveats included

Thousands of near-identical category pages were competing with each other. Google couldn't tell which page mattered, so it ranked none of them well.

The firm ranked nowhere in local search despite strong reviews. Their location pages were thin duplicates and their profile data conflicted across directories.

The brand published constantly and grew nothing. Every article chased a keyword with no connection to the next, so nothing compounded.

Curious what your own version of this looks like