A vast Canadian query, and a chain that had to show up in more than one city.

"Fast cell repair" plus Canada is a vast keyword. Every kiosk wants it. Fast Cell Repair needed to show up as a chain — a name you can find in the city you are actually standing in — not as one URL shouting into a national query.

December 2023 to January 2024. Two months. Remote. The work was local: location pages, Google Business Profile, on-page, the unglamorous NAP hygiene that decides whether Maps trusts you. Vancouver could not be the only city the brand existed in.

Look at the live site now and you will see shops across the Lower Mainland — Vancouver, Burnaby, Surrey, New Westminster — and copy that reaches into Ontario. I am not going to pretend a two-month freelance stint opened every one of those doors. The chain kept growing. Some of those pages and profiles are the bones from the sprint. Some of them are the brand doing what chains do after you leave.

What I will claim: city and store pages that were not clones of each other. GBP that matched the website. On-page for the queries people type when a screen is already cracked. Internal links so a ranking in one suburb could still introduce the rest of the name.

The brand's own site now talks about thousands of Google reviews. Those reviews belong to the shops and the technicians. They are not a metric from my contract, and I will not print them as one.

Local SEO for a repair chain is a land-grab. You publish the pages, you claim the maps, you make sure Google can tell the locations apart. Then the chain either keeps watering it or it doesn't.

Two months is the local SEO bones, not every shop on the site today. The brand kept opening doors after I left. I don't get to tattoo my name on rankings that showed up later.