All work

SEO for a Helsinki studio that already had Nike and BMW on the wall.

For.co · SEO Specialist · Apr 2023 – Oct 2024

19months inside a studio site4 min read
Problem

A design studio with a serious client wall and a site that still had to be found for the next brief.

Work
  • On-page and WordPress work that respected the studio's own design
  • Search language for a studio that sells craft, not coupons
  • Ongoing specialist support instead of a one-week audit dump

For.co is a Helsinki design studio. The about page already did the thing most agencies fake: real names on the wall. Nike. BMW. The SEO job was not to make them look bigger than they are. It was to make sure the next art director, the next brand, could still find them.

April 2023 to October 2024. A year and seven months. Remote from Finland. WordPress, on-page, the slow specialist work you do when you are inside someone else's craft. You do not drop a generic "SEO agency" layer on a studio like this. You write titles that sound like the studio. You keep templates clean. You don't pick fights with keywords that would make them look like a coupon shop.

Nineteen months is long enough to stop pretending a single audit is the product. The product was staying in the site while it lived.

I will not invent a Search Console chart for this one. For.co didn't hire me for a hockey stick. They hired an SEO specialist to sit with a site that already had taste.

A studio that already had Nike and BMW on the about page doesn't need a traffic screenshot. They needed the site to keep matching the work.

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