Eight workstreams for a UAE auction site that wanted a name.
Big Auction · SEO Manager · Nov 2023 – Feb 2024
An auction brand in the UAE that needed search to treat it like a name, not a flyer.
- Keyword research for how people actually look for lots and houses
- Site audits and a written SEO strategy
- On-page and content optimisation
- Competitor analysis, technical SEO, regular monitoring
Big Auction UAE. November 2023 to February 2024. Remote. SEO manager, which in this case meant eight things I actually did rather than one word on a slide.
Keyword research. Site audits. SEO strategy. On-page. Competitor analysis. Regular monitoring. Content optimisation. Technical SEO. That was the job. An auction site lives or dies on whether Google trusts the listings and whether a human can tell the house apart from the next one.
Four months is long enough to put the foundation in and too short to pretend you own every query in the Emirates. I am proud of the work. I am not going to invent a positions report to make it look like a year.
If you run an auction house and your site still looks like a PDF, this is the list. In that order.
I added a satisfied client. I did not add a fabricated ranking table. Auction SEO is a grind of trust and crawl, and four months is a foundation.
Want a version of this for your own site
A crawl of your site. The three things costing you the most. No 40-page PDF.